Now: No one needs to be told that Fisherman's Wharf exists. Every tour bus, free map, and information brochure point to it as the ultimate San Francisco destination. This area, and its pinnacle, Pier 39, draw more visitors than any other place in the city. Locals largely avoid the area, but some admit a secret affection for its clownish representation of maritime history. On the good side, it's lively all the time, and tourists can make entertaining people-watching. On the bad side, restaurants here charge the highest pricest and don't come anywhere near the quality of what can be found in the neighborhoods.
Then: In the early settlement days, dock workers unloaded cargo while fishermen cast their nets and began to sell crabs and fish in shacks along the waterfront. City residents began to come for the fresh seafood and sea air. Sourdough bread did not originate here, but the particular style and flavor of San Francisco sourdough can be traced back to the mid-1800s and its popularity during the gold rush. The commercialization of the area became pronounced during the 1950s and 1960s, leaving a vague haze of mid-20th century retro charm. Pier 39 opened in 1978. See related postcards.
How To Get There: Many visitors try to drive directly to Fisherman's Wharf, and end up dealing with heavy traffic and expensive parking. Others take the Cable Cars, which can mean long lines. Walking from Union Square through Chinatown and North Beach lets you see a lot, and everyone should try that route once. It's about 20 blocks though, and some may not want to walk that far, let alone round trip. Another option is to take the 10 Muni bus from Sansome at Market Street, just northeast of the Montgomery Muni and BART station.
Aquatic Park, between Fort Mason and Fisherman's Wharf
Path along the west edge of Aquatic Park at the end of Van Ness Avenue
Beach at Aquatic Park
Aquatic Park, from the Maritime Museum above
Front doors of the Maritime Museum
Murals on the outer wall of the Maritime Museum
Promenade at the beach at Aquatic Park
San Francisco Maritime National Historical Park, at the corner of Hyde Street and Jefferson Street
The northeast corner of Maritime Park at Hyde and Jefferson Streets
Ghiradelli Square from Aquatic Park
Ghiradelli Chocolate Shop, at Ghiradelli Square
Fountain in Ghiradelli Square courtyard
Kara's Cupcakes in Ghiradelli Square
Private Residence Club at Ghiradelli Square
Cellar 360 Wine Tasting, in Ghiradelli Square
Polk-19 line bus starting point at Beach Street, in front of Ghiradelli Square
Cable Car Turnaround at the end of the Powell-Hyde line, at Aquatic Park
Waiting in line for the Cable Car
Hyde Street Cable Car Turnaround at Maritime Park
Cable Car 15, built from scratch using old blueprints at a cost of $823,000
Inside Cable Car 15
Looking down toward the bay from the standing side of the Cable Car
Looking forward from the edge of the Cable Car on Hyde Street
Gary Danko Restaurant, on North Point at Hyde Street
The Hyde Street Pier, on the north end of Hyde Street at Jefferson Street
Boat tethered at the Hyde Street Pier
Boats along the east side of the Hyde Street Pier
The Balclutha, at the Hyde Street Pier
The bow of the Balclutha
Ramp from the Hyde Street Pier to the Balclutha
Boat hanging at the Hyde Street Pier
Looking south toward Ghiradelli Square from the Hyde Street Pier and bow of the Balclutha
Looking south at the walkway on the Hyde Street Pier
Shore near the entrance to the Hyde Street Pier
Beach at the Hyde Street Pier
The Cannery courtyard, at Leavenworth between Jefferson and Beach Street
Tarantino's
Guardino's, at the corner of Taylor and Jefferson Streets
Ride the Ducks vehicle, parked at Fisherman's Wharf
Fisherman's Wharf
Fishermen's Grotto and Aliotos have been at this spot for a long time
Entrance to the Musee Mecanique - Pier 45, at the end of Taylor Street
A Laughing Sal model, at the Musee Mecanique
Inside the Musee Mecanique
Front entrance to the Boudin Bakery center, at Fisherman's Wharf
Part of the Boudin Bakery Cafe complex
The Rainforest Cafe, on Jefferson Street near Mason Street
Front of a sightseeing bus parked at Fisherman's Wharf
Terminal point for Powell-Mason line Cable Cars at Taylor and Francisco Streets
Cable Cars waiting for turnaround on Taylor Street
Boarding the Cable Car at the turnaround point at Taylor and Bay Streets
Interior of a Cable Car parked at the Taylor and Bay Street turnaround
Side of an empty Cable Car
Pat's Cafe, on Taylor Street, across from the Cable Car turnaround
Foot traffic on Jefferson Street from Pier 39 walkway
Hard Rock Cafe at the entrance to Pier 39
Pier 39, above the entrance
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