Now: No one needs to be told that Fisherman's Wharf exists. Every tour bus, free map, and information brochure point to it as the ultimate San Francisco destination. This area, and its pinnacle, Pier 39, draw more visitors than any other place in the city. Locals largely avoid the area, but some admit a secret affection for its carnival-like representation of maritime history and lively atmosphere.

Then: In the early settlement days, dock workers unloaded cargo while fishermen cast their nets and began to sell crabs and fish in shacks along the waterfront. City residents began to come for the fresh seafood and sea air. Sourdough bread did not originate here, but the particular style and flavor of San Francisco sourdough can be traced back to the mid-1800s and its popularity during the gold rush. The commercialization of the area became pronounced during the 1950s and 1960s, leaving a vague haze of mid-20th century retro charm. Pier 39 opened in 1978.